Bungies Halo Reach

Bungie and Reach have teamed up for the long awaited response to Crest's 1980's Cavity Creep campaign. Initially, I was surprised that Johnson & Johnson's made their sponsorship so blatant (evident by the title), however Reach is making a clear statement that the brush is mightier than the paste (and I would agree).

Though the gameplay touts detail rich environments, the weather creates an overall mood that is somewhat depressing. For some reason, the developers thought it was best to showcase such intense graphics with poor climate. The looming fog and overcast sky prevents you from clearly seeing your enemy: Reach's new-age Cavity Creeps.

With new war suits and upgraded body armor, these Cavity Creeps are not the typical 'rock-monster' mercenary we were used to more than twenty years ago. The weapons upgrade, from pick-axes and hammers to a variety of propelled death-givers, forces the player realize that there is no limit to the havoc these 'creeps' will do to your teeth.

It is great that Reach has broke the stigma of the videogame market, as I am tired of playing the Smilestones. But even more refreshing is that Johnson & Johnson is getting people excited about dental hygiene, again.

In recent years, Reach's market share has been slipping since Crest took on new spokesman Jack White with his band the Crest 'White Stripes'. With a little luck, Halo: Reach with be a true game-changer.